Personal branding photography is a relatively new aspect of visual branding, with savvy business owners jumping on board to take their branding to the next level. A personal branding photography session differs from a typical headshot/portrait session in several ways.

With headshots, the focus is simply on you, usually shot from the waist up. Headshots are incorporated into personal branding sessions, but we don’t stop there. We delve deep into not just who you are visually but telling the story of what you do and why you do it via detail shots, lifestyle shots, photos of you in action, you with your products, etc. 

The possibilities are endless and each session is customized to best reflect the type of business you run and the message you wish to convey about your brand through images.

These sessions differ from portrait sessions in that the output is digitally focused and the resolution of the files provided is suitable for both print (business cards, brochures, flyers, etc.) as well as the web.

You will end up investing more into this type of session than you would with a headshot session, simply because you’re getting a wider variety of images, and more time spent with planning, consulting, and finally, shooting. With these images the end goal is to help you be more profitable in your business, so think of these images as a true investment in your brand. 

Once you’ve set a date for your photo session, we can begin brainstorming ideas. The photos from your personal branding session are very multi-purpose. They can be used for your website, promotional materials, blogs, ads, social media, headers, banners, and more.

Planning is key to achieving your goals in an efficient manner. Knowing where and how you want to use your images will help us understand whether you’ll require vertical, horizontal, or square images for Instagram. If you will want to use text across any of your images, compositions will be planned accordingly to allow for editorial text. 

We start off with a brief but detailed description of your brand and what it stands for so that we can find ways to bring this across in your images. If there are specific colors that you would like to incorporate, please let me know.

Prior to your session, you'll want to confirm any hair and makeup appointments - if you plan to color your hair, that should be done at least a week before your session. The day before your session, prepare your outfits, ensuring that they’re steamed, pressed, and on hangers. If you want to look great in your photos, make sure you are well-hydrated the day before your appointment, and be sure to go to bed early so you will look and feel well-rested.

 On the day of your session, leave the rest to me, now it’s all about relaxing and enjoying the experience. I will direct you on how to pose and ensure that you get the best possible images. We’ll take a mix of lifestyle images and headshots to give your audience a better view of what you do on a daily basis. We may even take some behind-the-scenes pictures for a more personal view of what it’s like to work with you.