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DFW Commercial and Editorial Photography Services

Dog resting on a beige pet bed in a modern living room with a chair, plants, and a side table.

Powerful Visuals Gain Attention, Build Trust & Tell Your Story

Commercial photography is not just for large, multi-national companies with massive marketing budgets. In the era of e-commerce, it’s important that your small business use high-quality commercial photography to market your brand and sell your products.

Commercial imagery may be used to sell a product or service, idea, lifestyle, or brand. The images may appear digitally on websites, Internet advertising, and social media content but also in print via several channels such as brochures, and product packaging.

The experience I gained while earning the title of Certified Professional Photographer has served me well in providing consistent, high-quality images to the companies and publications with whom I've worked. My behavioral and training expertise as a former Certified Professional Dog Trainer is of particular benefit to those in the pet industry. I take the time the time to learn about your company and create images tailored to your business.

Black and white dog with red collar lying down, looking at a red ball on a white background.
Hands holding a device labeled moxi against a colorful floral background.
Black and white dog with open mouth wearing a pink studded collar against a white background.
Vibrant floral arrangement with sunflowers, tulips, roses, and hydrangeas in a clear glass vase against a textured background.
Stack of four pillows with various textured and patterned fabrics in neutral and green tones.
Tan horse with a white mane and leather bridle against a dark background.
Dog lying on a fluffy pillow, looking happy, with a white background.
Sign reading aesthetic specialists SOUTHLAKE on a white brick wall, with yellow vases and green plants.
A beagle wearing a leather harness stands against a white background.
Stack of six elegant gift boxes with colorful ribbons against a dark background.
French bulldog wearing yellow boots on a white background.
Elegant wedding invitation set with floral inner lining, RSVP card, and matching envelope on a light wood background.
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DFW Metroplex Editorial Photography

Historically, editorial photography referred to images that accompanied an article in a publication but that has changed in recent years given the rise of the Internet and widespread popularity of social media for not only personal use but also advertising and branding. 

What characterizes editorial photography is its storytelling element. It’s not just photographing the person or object in front of the camera, but also what’s around them. The images need to spark a thought, evoke a feeling, or convey a concept. 

With research about you and your needs, learning how you may have been portrayed in images in the past so I can find a new way to represent you and your story, and detailed planning with mood boards, location scouting, and a collaborative shot list, I use classic lighting and unique camera angles to create one-of-a-kind images to authentically represent you.

Three dental staff in party hats holding balloons, celebrating in a decorated office with a banner reading Our Mission.
Dog sitting on grass with magazine text about pets and antibiotics, rescue transport, and tips for healthy pets.
Magazine cover featuring a modern building with sharp angles and glass facade, highlighting healthcare innovation.
Dog getting dental check-up by veterinarian in gloves.
Stationery items include blank cards, pens, paper clips, and a pink box arranged on a wooden surface.
Horse tack room with bridles hanging on wooden panels, labeled with names. Ribbons and rosettes displayed above.
Two men reviewing blueprints on a table in a woodworking workshop.
Hands exchanging a business card with GDS text, in front of a blurred green plant background.
Air conditioning units outside a building; two technicians walk in the background.
Dental office with a computer displaying a 3D skull scan, framed certificates on the wall, and a dental chair in the background.
Two men loading a white van with wooden panels in a warehouse environment. They are smiling and appear engaged in work.
A doctor uses a stethoscope to examine a seated baby in a medical room. A mobile with plush toys hangs overhead.
Shelves with skincare products beneath signs reading Renew, Enhance, and Defy. Modern art hangs on the wall beside them.
A person wearing surgical scrubs, a mask, and a purple cap against a neutral background.
Woman at desk working on computer with cluttered papers in the foreground.
A magazine spread features articles on microchipping and riding spaces, with images of a horse and a person using a scanner.

Recent Work and Helpful Information

5 Hidden Mistakes That Ruin Product Photos (And How to Fix Them)

The Power of Authentic Branding Images: Look Your Best, Feel Your Best

mobile dog grooming van with picture of brown labradoodle on the side

Tail Wagging Branding: Why Quality Images Matter for Your Mobile Dog Business

portrait of a Blenheim King Charles Cavalier Spaniel standing in yellow flowers

Woof! Why Quality Branding Images are Every Dog Breeder's Best Friend

View More

Commercial, Product and Editorial Photography Pricing

Due to the specific needs of each engagement, commercial photography services are priced based on individual requirements. Contact the photographer and provide particulars to receive a detailed quote. 

Contact Tracy for a Quote

Portraits

Animal Portraits Family Photoshoot with Dogs Family Photos Senior Pictures Equestrian Portraits  

Business

Professional Headshots Commercial Photos Branding Photos  

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DALLAS - FORT WORTH FAMILY, PET AND HEADSHOT PHOTOGRAPHER

Info@PennyWhistlePhotography.com | (972) 236-7899 | Studio: 1614 S. Broadway #108 Carrollton, TX 75006
Fetching portraits in Coppell, Las Colinas, Southlake, Denton, Frisco and the greater Dallas - Fort Worth metroplex.
Penny Whistle Photography® is a registered trademark
All photographic content © Penny Whistle Photography 2015-2025
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  • Home
  • About
    • Meet Tracy
    • Giving Back
    • Join the Mailing List
    • Pricing
    • FAQS
  • Headshots
    • Individual Headshots
    • Team Headshots
    • Event Headshots
  • Portraits
    • Pet Portraits
    • Pets & People
    • Senior Portraits
    • Families & Children
    • Equine & Equestrian
  • Commercial
    • Commercial & Editorial
    • Branding Photography
  • Blog
  • Contact Me
  • 2025 Christmas Mini Sessions
Contact Form
CALL US